Articles
1623 posts
WooCommerce Coupons and Automatic Discounts
A friend of mine is getting ready to do a product launch. He's using WooCommerce so it made sense for us to chat and the topic I focused on was coupons and automatic discounts. You see that yellow banner at the top of the page? That's what we're going to talk about. But before we...
A lot of people only run a single site
If you follow me on social media, you've likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners - pricing. The default approach that many plugin owners take, when it comes to pricing, is to create...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in the past. So if you're hiring a new employee, there are five truths that you...
Stop Making Premature Announcements!
This isn't a political post even if I'm using a political example of premature announcements and celebrations. But do you remember this moment in history when we collectively announced \"mission accomplished\" before the mission was accomplished? Want to have some fun? Check out this video. Those were crazy moments in sports, right? So what...
The Challenge of Lessons Learned
Are \"Lessons Learned\" Real? I've spent the week talking with business owners at CaboPress. One of the things that constantly surprises me is how much we know collectively that we don't apply to our own, or each others' situations. It makes you wonder if lessons learned are really learned at all. How many times have...
What Product Managers Can Learn from Ray-Ban Stories
What Are Ray-Ban Stories? Ray-Ban Stories are the first smart glasses by Ray-Ban. In other words, they're a pair of sunglasses that come in a couple different styles and colors but look just like the normal Ray-Bans you've come to love. But unlike your normal sunglasses, these allow you to take photos and videos, listen...
Consistency is Everything
Let's Talk About This Camel Imagine this camel wanted to be known for her ability to walk far without taking a sip. Is that what you see when you see her? (I don't know if she is a she, but go with me here.) Imagine this camel wanted to be known for how tall she...
Be The Same You Everywhere
We Started CaboPress Tonight... You know I publish daily. You know that each post is meant to help you - whether you're an eCommerce merchant, an online learning or membership person, a product developer, an agency owner, or just looking for business advice. Most posts are 800-1200 words and share a single bit of advice....
Peer-to-Peer Fundraising with WordPress
What is Peer-to-Peer Fundraising? You've heard of crowdfunding, right? So what is peer-to-peer fundraising? It's like that but on steroids. In other words, Peer-to-Peer fundraising is a type of crowdfunding fundraising that lets tons of people create their own campaigns but aggregates all the funding to a single cause. If that sounds powerful to you,...
How Long is a Lifetime?
The other day I wrote about lifetime licenses. In the software world, and specifically in the world of WordPress, sometimes a plugin author will offer a lifetime license. And that's when you wonder, \"How long is a lifetime?\" There are several ways to answer this question. Technically, how long is a lifetime? The technical answer,...
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