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Are You Building a Community Around Your Business?
Sometimes You Don't Even Notice It... It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn't catch it. But after participating in two or three, I started realizing that I was seeing some of the same people at each event. The same thing happened...
Creating a Better WooCommerce Follow Up Experience
Customer Dashboards are Helpful You might recall when I wrote about customer dashboards for membership sites. As I told you then, customer dashboards are incredibly helpful. Today, like all Mondays, I write about WooCommerce. So I'm going to share a single insight today about how you can create a better WooCommerce follow up experience by...
Day 249 of Daily Blogging
Can You Believe It's Day 249? On December 31 of 2020 I decided to start hitting the blue \"Publish\" button again. It's not like I hadn't blogged at all in 2020. But I had written 28 posts in the whole year. And I'm pretty sure that was better than 2019. So I decided to go...
How To Create a Membership Site With WordPress in 10 Steps
Introduction There's never been a better time to create a membership site than right now. We saw the big jump in both membership sites and online courses in 2020 from COVID and the trends suggest this will continue this year and into the next. And while there are many platforms to choose from (SaaS and...
Embrace Frictionless eCommerce with One-Click Checkout
We All Know That Cart Abandonment Is A Thing If you have ever gone shopping online, there's a good chance you've left something in a cart without actually checking out. It's not your fault, there are a lot of reasons for it. But it's called cart abandonment and it's a thing. Merchants know it. Shoppers...
There is No Perfect Moment
Can we talk about products, product launches, entering a market and all that? I'm someone who likes to plan. I have spreadsheets. I'm not Tony Perez (the guy who says forget the plan, let's just do this!). But after years of planning, I'm come to one conclusion: there's no perfect moment. Deregulation & Pacific Bell...
How Much Should a WooCommerce Store Cost?
A few years ago I wrote a blog post for WooCommerce where I shared an approach for agencies on how to price the work of building a WooCommerce store. In that post I didn't give anyone an answer. I was giving teams a way to think about things. In the years since, I've had a...
Are You Learning The Wrong Lesson?
That Time I Got Caught Shoplifting I had a tiny allowance growing up. It's not like I needed the money for anything. I'm talking about pre-driving age. So the money was just for fun stuff and snacks. But I felt like it wasn't enough. The first time I stole something, I walked into a supermarket...
SMS Marketing Automation, WooCommerce & Omnisend
We all get text messages all the time. The same is true with email. The difference is that we open text messages more often. So today I wanted to write a bit about SMS marketing automation and how to leverage it with your WooCommerce store. As I told you the other day, this is the...
Three Little Tweaks To Convert More Customers
When you want to convert more customers sometimes you need a big, brand new strategy. But what if you could drive greater conversions with a few little tweaks? Today I want to share three little tweaks that will convert more folks. Create Dedicated Pages for Specific Kinds of Customers The first trick is to stop...
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