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Three storytelling skills for business that you need
Let's face it, most presentations aren't on stage. If you think about how many times you try to convince your co-workers of something, or how many times you're presenting a decision to your boss, or how many times you are trying to get coworkers to join you on a project or cause—most of your presentations don't happen...
Free Gift With Purchase: Making it Work with WooCommerce
Have you ever received a Free Gift with Purchase? I don't know if you grew up going to the mall with your mom, but I did. And we always walked into the mall via Nordstrom, one of its anchor tenants. The one thing I knew was that we were going to stop in the makeup...
What Who Why How
Helping You Message Better. I have written a lot, over the last few months, on how to help you message effectively. It's about how you articulate your domain expertise. It's about learning to tell stories effectively. I have shared with you how to stand out, stand apart, and generate more leads. For product companies, I...
Preparing Your WooCommerce Store for the Holiday Season
The 7 Things To Think About As You Prepare. Today's post is a video. I walk you thru the 7 things you need to think about as you and your team are preparing your WooCommerce store for the holiday season. Thing it's too early to prepare? It's not. More importantly, it's the conversations you need...
Securing WordPress Sites
You've seen bon qui qui on MadTV, right? She's known for a lot of things but I like her most because of her commitment to calling security. Unlike the video, you can call security as often as you need when your WordPress site gets hacked.
Hosting Performance - Cause & Effect
The State of Managed WordPress Hosting. It was almost five years ago when I joined a hosting company called Liquid Web. I can't believe it's been that long. When I joined, I was aware of 10 major Managed WordPress hosting companies. Today there are even more. The question that was on my mind, our team's...
Closing the Deal - A Pricing Trick That Helps
This Pricing Trick Isn't For Everyone. Not every pricing trick will be perfect for every agency. I get that. So if your average project costs less than $10,000 or more than $100,000, this may not help you when closing the deal. But if you're normally putting out quotes in the $10,000 - $100,000 range (which...
Designing New Products? Try Constraints!
What if you could create an information product (you know, like an eBook) in a single sitting? Crazy, isn't it? But I just recently watched a webinar where the presenter explained how he did it. His rationale? Once he got up from the desk, he was likely to get distracted and that would immediately reduce...
Life is Poker not Chess
Life is Poker not Chess. The entire day today I've had this sentence running thru my head. \"Life is poker, not chess.\" It's because I'm reading Annie Duke's Thinking in Bets again. I read it when it first came out, and I'm going thru it again because she put to words a framing I use...
On Perfectionism
I don't know when it happened. Or rather, I don't know when things changed. I clearly remember a time when the internal monologue in my head was negative every time I failed. And I clearly recognize that today that voice doesn't make its way into my stream of consciousness. So at some point it went...
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