Articles
1597 posts
Building a Pick and Mix Solution with WooCommerce
In the eCommerce space, there are always puzzles. The other day a person asked a question in one of the Facebook Groups focused on WooCommerce. I don't recall the whole question, but at its core was a question about building a pick and mix solution and how to do it with WooCommerce. If you've never...
Content That Drives Engagement
Wouldn't it be great if every single thing you wrote ended up with tons of replies, likes and people taking action? I write daily. I then put links to these posts on Facebook, Twitter, and sometimes even LinkedIn. And that gets these posts visibility. Plus there's the traffic Google sends my way. But we're talking...
Allyson Felix Sets Two Records at the Tokyo Olympics
\"Write Something For Me\" My daughter, 15 years old and getting ready to start her senior year in high school, said, \"write something for me to read today, dad.\" So I thought it would be helpful to tell her, and you, about Allyson Felix, the Olympian who set a record as the Track & Field...
The Most Important Copywriting Formula for WordPress Plugin Companies
Writing Copy that Converts Isn't Easy Have you ever gotten an email from an old friend who tells you about a moment that, for you, was pretty ordinary, but to them was transformational? I got one this week. This one conversation, years ago, about a copywriting formula for his WordPress product had been pivotal. Writing...
How to Discount Membership Prices Based on Team Size
Sometimes You Want to Discount Your Pricing Based on Team Size I help people build eCommerce stores, online courses, and membership site solutions, all using WordPress. One of the most interesting projects is when you need all three together - a membership site that gives people access to protected courses that they have to purchase...
The Mistake Too Many Plugin Developers Make
Have you ever painted your home? About a year ago we moved into our new home in Houston. The house was great but had three different colors on the walls. The first thing we did was to pick a color and have folks paint all the walls - one singular color. Have you ever painted...
Using WordPress Without Writing Any Code
What's the best No-Code platform out there today for creators? When it comes to building apps today, you no longer have to be a developer. The No-Code movement has spawned tons of platforms out there that support creators as they have fresh ideas for apps, building products without writing any code. I'm speaking at an...
Our Instincts are Wrong
Are Your Instincts Serving You? Imagine that you and I are sitting in the living room, hanging out. And suddenly you hear a small sound - a knocking of sorts. Then it's a bit of a sliding sound. I...
The Value of Domain Expertise
My first startup (and what we got wrong) I was recruited to my first startup (a small San Francisco-based company) from Berkeley Lab. Happy building some very early web applications without any thou...
Building Landing Pages with the Block Editor (Gutenberg)
Landing pages used to be owned by the Page Builders The power of WordPress page builders, like my favorite Beaver Builder, were most brilliantly demonstrated on landing pages. Building landing pages...
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