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Are You Learning The Wrong Lesson?
That Time I Got Caught Shoplifting I had a tiny allowance growing up. It's not like I needed the money for anything. I'm talking about pre-driving age. So the money was just for fun stuff and snacks. But I felt like it wasn't enough. The first time I stole something, I walked into a supermarket...
SMS Marketing Automation, WooCommerce & Omnisend
We all get text messages all the time. The same is true with email. The difference is that we open text messages more often. So today I wanted to write a bit about SMS marketing automation and how to leverage it with your WooCommerce store. As I told you the other day, this is the...
Three Little Tweaks To Convert More Customers
When you want to convert more customers sometimes you need a big, brand new strategy. But what if you could drive greater conversions with a few little tweaks? Today I want to share three little tweaks that will convert more folks. Create Dedicated Pages for Specific Kinds of Customers The first trick is to stop...
How To Write a Comparison Post
Writing a Comparison Post A bit ago I told you there were some pages missing from your website - especially if you were selling products. These \"VS\" pages are the comparisons between your product and all the rest out there that people are considering. I told you how to think about those pages. Today I...
Creating Your Own Event
In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the Grind conference, and I thought I would share some thoughts on why I am in...
On Lifetime Licenses
Today I bought a lifetime license to Infinity. If you use Asana, Trello, Notion, or Airtable, then Infinity will likely feel somewhat similar. One of the differences is that I could buy a lifetime license for 15 people for a single price of $349. But this isn't a post about Infinity. It's a post about...
Six Different Platforms for Your Next Online Course
Let's assume that you've decided to create your next online course and are looking to choose the right platform. If you haven't read my 8 part series on online courses, you'd likely want to start there. Who should build an online course, How do come up with an idea for your online course, How to structure your...
Brainstorming the Right Way
I'm running a new conference this week, called Skip the Grind. It's a specific kind of conference, called a brainstorming conference. I've wanted to do it for years but finally set it up for 2020 and then had to push it back to this week. The concept of a brainstorming conference came to me after...
Thinking about WooCommerce Checkout Pages
There are a ton of ways to improve your WooCommerce checkout pages. I've mentioned several before when talking about checkout solutions, payment solutions and even post-purchase solutions. You can adjust the fields in your checkout: Checkout Field Editor, Checkout Field Editor for WooCommerce, WooCommerce Checkout Manager, Flux Checkout for WooCommerce, CheckoutWC You can speed up your checkout with external...
How Much Is Your Business Worth
How Much Is Your Business Worth? The simple answer to this question is, as much as the right buyer will pay. But asking how much is your business worth is a complicated answer with a ton of different (and applicable) answers, depending on the context. It will depend on what industry you're in, what stage...
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