Articles
1623 posts
How to Discount Membership Prices Based on Team Size
Sometimes You Want to Discount Your Pricing Based on Team Size I help people build eCommerce stores, online courses, and membership site solutions, all using WordPress. One of the most interesting projects is when you need all three together - a membership site that gives people access to protected courses that they have to purchase...
The Mistake Too Many Plugin Developers Make
Have you ever painted your home? About a year ago we moved into our new home in Houston. The house was great but had three different colors on the walls. The first thing we did was to pick a color and have folks paint all the walls - one singular color. Have you ever painted...
Using WordPress Without Writing Any Code
What's the best No-Code platform out there today for creators? When it comes to building apps today, you no longer have to be a developer. The No-Code movement has spawned tons of platforms out there that support creators as they have fresh ideas for apps, building products without writing any code. I'm speaking at an...
Our Instincts are Wrong
Are Your Instincts Serving You? Imagine that you and I are sitting in the living room, hanging out. And suddenly you hear a small sound - a knocking of sorts. Then it's a bit of a sliding sound. I...
The Value of Domain Expertise
My first startup (and what we got wrong) I was recruited to my first startup (a small San Francisco-based company) from Berkeley Lab. Happy building some very early web applications without any thou...
Building Landing Pages with the Block Editor (Gutenberg)
Landing pages used to be owned by the Page Builders The power of WordPress page builders, like my favorite Beaver Builder, were most brilliantly demonstrated on landing pages. Building landing pages...
The Art of Telling Stories
Have you seen the \"Land of Land Rovers\" commercial? Tonight we're going to talk about the art of telling stories, but there's no better way to do that than to show you a great example. I don't kno...
Product Overshoot
Have you ever owned a Swiss Army Knife? Tonight I want to talk about product overshoot. But to do that I have to start with a question: have you ever owned a Swiss Army Knife? If you've ever stepp...
Three WooCommerce Hosting Mistakes You're Likely Making (And How to Fix Them)
Traffic Creates Issues Every now and then I jump into a WooCommerce facebook group. And not surprisingly, there's someone in there asking about WooCommerce hosting. Who should I use? What do you th...
The Art of Lead Generation: What Top Business Owners Do Differently
The art of lead generation I talk to business owners every single day. Sometimes they own product companies. Other times they run agencies. But they fall into two categories. The first want to keep...
Want to talk about what you just read?
Every great conversation starts with a single question.