Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

Your Scarce Resource

agency-adviceJun 30, 2021

We can all earn more money... When my daughter was just five years old, she asked for some toy that I wasn't interested in buying her. The conversation was completely predictable. \"No way kiddo, that costs a lot of money.\"\"Why not daddy?\"\"I don't have the money.\"\"Then let's go to the bank.\"\"The money won't be there...

agency-adviceinsights

Autonami is a WooCommerce Marketing Automation CRM

wordpressJun 29, 2021

Have you heard of Autonami? There's a chance that you haven't heard of Autonami, brought to you by the same folks as WooFunnels, which I told you about the other day (and their special offer). I've written before about marketing automation, and about CRMs. But today I want to tell you about a WooCommerce marketing...

wordpressecommerce

Building a WooCommerce Subscriptions Store? Do This!

ecommerceJun 28, 2021

Why build a WooCommerce subscriptions store? On Mondays I write about WooCommerce. And as I looked over the things I'd written about over the last few months, I realized there was one topic I had completely missed: subscription stores. It's crazy to me that I spend more time on those than anything else but hadn't...

ecommerce

6 Business Models for Your Blog

wordpressJun 27, 2021

Once you start publishing... I know you know this, but the habit of writing is just the start of multiple ways that you can generate income online. Today I want to walk you thru 6 business models for your blog, assuming you have already started doing the work of publishing regularly. As you'll soon notice,...

wordpress

Content Visibility for Gutenberg

wordpressJun 26, 2021

Block visibility is powerful A while ago I wrote (and created a video) about how I was creating and using dynamic content with Gutenberg. But it was based on Blocksy, the theme I use on this site. That's great if you're also using Blocksy. But what if you're not? The good news is that there...

wordpress

Four WordPress Lifetime Deals

wordpressJun 25, 2021

This post is being written on June 25th at 10:45 pm (central time). It is time-sensitive, and by the time you read it, these deals may not be available. That's not my fault. It's not anyone's fault. I just don't want you circling back to me telling me these deals aren't available anymore. I almost...

wordpress

What Drives Your Roadmap?

product-workJun 24, 2021

A couple weeks ago I wrote about product roadmap themes. If you haven't read that, I strongly recommend it. I say that because today's post relates to that, and is a general warning to small product teams. It directly applies to the WordPress ecosystem where I spend most of my time, but this warning will...

product-work

Some Nonintuitive Lessons That Are Hard To Learn

agency-adviceJun 23, 2021

I spent today in an all-day meeting With some very smart people, we worked on planning for the second half of the year, and did a lot of work to identify themes, areas of effort, strategies for prioritization, and more. And while we met, while we discussed things, it was clear to me that the...

agency-advicebusiness-adviceproduct-work

Gutenberg lets you copy and paste layouts!

wordpressJun 22, 2021

Ok, let's just say that today I figured something out that is bound to help me a bunch, and I didn't even realize it was possible. Did I know that Gutenberg saves stuff as comments in the text itself? Yes.Did I know that Gutenberg layouts are made up of blocks? Absolutely.Did I know that Gutenberg...

wordpress

Designing the Product Page

ecommerceJun 21, 2021

Designing a product page is part art, part science A while ago I wrote you about a conversion problem. Conversions are always about trust. But when it comes to eCommerce, we're never done optimizing conversions, right? That's why I wrote and delivered a talk on designing the product page back in 2019. I must have...

ecommerce

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