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If I Wanted a New House... (tips for product owners)
Everyone wants more leads and sales, including product owners Today I wanted to share some tips for product owners who are looking for more leads and more sales. That really should be every product owner out there, right? To do that, I want to invite you to step into a metaphor with me for a...
When Experience Betrays Us
Can we talk about expertise for a second? In fact, more specifically, I'd like to talk about the problem with expertise. There is some great research by Gary Klein, which he shares in his book The Power of Intuition. It's not unlike what you may have read already in books like Blink and others that...
Are You Building a Product for a Non-Existent Customer?
The conversation that was really hard to have The developer walked up to me at a technical conference and wanted to pitch me on their new product idea. If you're building a product, especially in the WordPress space, I'm happy to have this conversation with you. But this conversation got really hard, really fast. The...
Adding recurring billing to WordPress? Check these 5 factors.
You want to charge people money, over and over? You have options. Years ago I worked with a client to transform his offline business into an online business. It was a subscription business...
The Product and the Offer are Two Different Things
Let's step into a supermarket When you step into a grocery store, you're going to buy crackers. Or milk. And the product has a price. It's very straightforward. The product and the offer are...
Creating a Lightweight & Flexible Video Course
WordPress is the ultimate No Code Platform Sometimes, when talking with people about online courses and the platforms out there, I hear that they don't want to choose WordPress because they don...
4 Clues That Your Prospective Client May Not Be A Great Fit
Not every prospective client will be a great fit The other day I was talking to an agency owner who had a tough year last year. Not shocking given how tough things were for everyone last year...
A Membership Site Tip: Expiration Dates
Membership site tips are specific I know before I start that when you read this, you're going to say, great - thanks for this membership site tip when it works with a specific plugin, but what...
What Walt Disney Didn't Do
I want to tell you a quick story for all of you building products out there. As someone who has been building products for more than two decades some lessons need repeating. This is one of them...
Understanding Static & Headless WordPress
What's the difference between Static & Headless WordPress? If you watch this video (below), I'll explain and show you an example of each - both a static site using WordPress and a headless store...
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