Articles
1639 posts
The Value of Domain Expertise
My first startup (and what we got wrong) I was recruited to my first startup (a small San Francisco-based company) from Berkeley Lab. Happy building some very early web applications without any thou...
Building Landing Pages with the Block Editor (Gutenberg)
Landing pages used to be owned by the Page Builders The power of WordPress page builders, like my favorite Beaver Builder, were most brilliantly demonstrated on landing pages. Building landing pages...
The Art of Telling Stories
Have you seen the \"Land of Land Rovers\" commercial? Tonight we're going to talk about the art of telling stories, but there's no better way to do that than to show you a great example. I don't kno...
Product Overshoot
Have you ever owned a Swiss Army Knife? Tonight I want to talk about product overshoot. But to do that I have to start with a question: have you ever owned a Swiss Army Knife? If you've ever stepp...
Three WooCommerce Hosting Mistakes You're Likely Making (And How to Fix Them)
Traffic Creates Issues Every now and then I jump into a WooCommerce facebook group. And not surprisingly, there's someone in there asking about WooCommerce hosting. Who should I use? What do you th...
The Art of Lead Generation: What Top Business Owners Do Differently
The art of lead generation I talk to business owners every single day. Sometimes they own product companies. Other times they run agencies. But they fall into two categories. The first want to keep...
Driving WooCommerce Conversions
So I'm thinking out loud today. Ok? It's Monday. So that means we're talking about eCommerce and, more specifically, WooCommerce. This post is my external processing about driving WooCommerce conve...
5 Strategies for Using Images in Your Presentations
You may be creating presentations again Depending on what you do for a living, and how your state or country is doing with Covid, there's a chance you're going to start creating slide decks again f...
On Giving & Getting Advice
Today marks 17 years that I've been married to Melissa Lema - an incredible woman. In fact, friends of mine - upon meeting her - quietly let both of us know that were we to separate, they'd all (1...
Do You Have a First Party Data Strategy?
You've likely heard that third party cookies are going to die, right? Look, I know it's Friday night. I'm already at a resort for this weekend because it's my 17th anniversary with my wife. So what am I doing writing a blog post right now? Well, I write daily. That's why. But why such a...
Want to talk about what you just read?
Every great conversation starts with a single question.