Articles
1597 posts
The Art of Telling Stories
Have you seen the \"Land of Land Rovers\" commercial? Tonight we're going to talk about the art of telling stories, but there's no better way to do that than to show you a great example. I don't kno...
Product Overshoot
Have you ever owned a Swiss Army Knife? Tonight I want to talk about product overshoot. But to do that I have to start with a question: have you ever owned a Swiss Army Knife? If you've ever stepp...
Three WooCommerce Hosting Mistakes You're Likely Making (And How to Fix Them)
Traffic Creates Issues Every now and then I jump into a WooCommerce facebook group. And not surprisingly, there's someone in there asking about WooCommerce hosting. Who should I use? What do you th...
The Art of Lead Generation: What Top Business Owners Do Differently
The art of lead generation I talk to business owners every single day. Sometimes they own product companies. Other times they run agencies. But they fall into two categories. The first want to keep...
Driving WooCommerce Conversions
So I'm thinking out loud today. Ok? It's Monday. So that means we're talking about eCommerce and, more specifically, WooCommerce. This post is my external processing about driving WooCommerce conve...
5 Strategies for Using Images in Your Presentations
You may be creating presentations again Depending on what you do for a living, and how your state or country is doing with Covid, there's a chance you're going to start creating slide decks again f...
On Giving & Getting Advice
Today marks 17 years that I've been married to Melissa Lema - an incredible woman. In fact, friends of mine - upon meeting her - quietly let both of us know that were we to separate, they'd all (1...
Do You Have a First Party Data Strategy?
You've likely heard that third party cookies are going to die, right? Look, I know it's Friday night. I'm already at a resort for this weekend because it's my 17th anniversary with my wife. So what am I doing writing a blog post right now? Well, I write daily. That's why. But why such a...
Why Is Someone Paying You?
Have I ever told you about my first job? When I was in high school, maybe the summer after my freshman year, I got a job at Temp Power. It was one of those jobs not exactly designed for high schoolers. But a mentor hooked me up with the job, so I was excited to...
Reusable Blocks in WordPress - Another Gutenberg Win
We're six months into me using Gutenberg daily I can't tell you how much of a fan I am of Gutenberg these days. It's crazy, as I keep finding things I really enjoy. Today I want to tell you about reusable blocks in WordPress because it's so cool. WordPress writes about it, but it's more...
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