Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1623 posts

Six Different Platforms for Your Next Online Course

online-learningAug 25, 2021

Let's assume that you've decided to create your next online course and are looking to choose the right platform. If you haven't read my 8 part series on online courses, you'd likely want to start there. Who should build an online course, How do come up with an idea for your online course, How to structure your...

online-learning

Brainstorming the Right Way

marketing-communicationsAug 24, 2021

I'm running a new conference this week, called Skip the Grind. It's a specific kind of conference, called a brainstorming conference. I've wanted to do it for years but finally set it up for 2020 and then had to push it back to this week. The concept of a brainstorming conference came to me after...

marketing-communications

Thinking about WooCommerce Checkout Pages

ecommerceAug 23, 2021

There are a ton of ways to improve your WooCommerce checkout pages. I've mentioned several before when talking about checkout solutions, payment solutions and even post-purchase solutions. You can adjust the fields in your checkout: Checkout Field Editor, Checkout Field Editor for WooCommerce, WooCommerce Checkout Manager, Flux Checkout for WooCommerce, CheckoutWC You can speed up your checkout with external...

ecommerce

How Much Is Your Business Worth

agency-adviceAug 22, 2021

How Much Is Your Business Worth? The simple answer to this question is, as much as the right buyer will pay. But asking how much is your business worth is a complicated answer with a ton of different (and applicable) answers, depending on the context. It will depend on what industry you're in, what stage...

agency-advicebusiness-adviceproduct-work

Four Steps to a 90+ PageSpeed Score

wordpressAug 21, 2021

As I was walking upstairs to pick a topic to write about tonight, I couldn't help but think about the conversations that I've been having with folks inside Nexcess and outside, on an almost daily-basis. Everything is about performance. Site speed. So I thought I would share a four step approach to a 90+ PageSpeed...

wordpress

Picking Your WordPress Hosting Partner

wordpressAug 20, 2021

Picking the right hosting provider for your Wordpress site is completely driven by you. Knowing what motivates you will help you make the right choice.

wordpress

Three storytelling skills for business that you need

marketing-communicationsAug 19, 2021

Let's face it, most presentations aren't on stage. If you think about how many times you try to convince your co-workers of something, or how many times you're presenting a decision to your boss, or how many times you are trying to get coworkers to join you on a project or cause—most of your presentations don't happen...

marketing-communications

Free Gift With Purchase: Making it Work with WooCommerce

ecommerceAug 18, 2021

Have you ever received a Free Gift with Purchase? I don't know if you grew up going to the mall with your mom, but I did. And we always walked into the mall via Nordstrom, one of its anchor tenants. The one thing I knew was that we were going to stop in the makeup...

ecommerce

What Who Why How

agency-adviceAug 17, 2021

Helping You Message Better. I have written a lot, over the last few months, on how to help you message effectively. It's about how you articulate your domain expertise. It's about learning to tell stories effectively. I have shared with you how to stand out, stand apart, and generate more leads. For product companies, I...

agency-advicemarketing-communicationsbusiness-adviceproduct-work

Preparing Your WooCommerce Store for the Holiday Season

ecommerceAug 16, 2021

The 7 Things To Think About As You Prepare. Today's post is a video. I walk you thru the 7 things you need to think about as you and your team are preparing your WooCommerce store for the holiday season. Thing it's too early to prepare? It's not. More importantly, it's the conversations you need...

ecommerce

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