Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1596 posts

How To Write a Comparison Post

product-workAug 28, 2021

Writing a Comparison Post A bit ago I told you there were some pages missing from your website - especially if you were selling products. These \"VS\" pages are the comparisons between your product and all the rest out there that people are considering. I told you how to think about those pages. Today I...

product-work

Creating Your Own Event

agency-adviceAug 27, 2021

In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the Grind conference, and I thought I would share some thoughts on why I am in...

agency-advicebusiness-adviceproduct-workinsightsmarketing-communications

On Lifetime Licenses

insightsAug 26, 2021

Today I bought a lifetime license to Infinity. If you use Asana, Trello, Notion, or Airtable, then Infinity will likely feel somewhat similar. One of the differences is that I could buy a lifetime license for 15 people for a single price of $349. But this isn't a post about Infinity. It's a post about...

insights

Six Different Platforms for Your Next Online Course

online-learningAug 25, 2021

Let's assume that you've decided to create your next online course and are looking to choose the right platform. If you haven't read my 8 part series on online courses, you'd likely want to start there. Who should build an online course, How do come up with an idea for your online course, How to structure your...

online-learning

Brainstorming the Right Way

marketing-communicationsAug 24, 2021

I'm running a new conference this week, called Skip the Grind. It's a specific kind of conference, called a brainstorming conference. I've wanted to do it for years but finally set it up for 2020 and then had to push it back to this week. The concept of a brainstorming conference came to me after...

marketing-communications

Thinking about WooCommerce Checkout Pages

ecommerceAug 23, 2021

There are a ton of ways to improve your WooCommerce checkout pages. I've mentioned several before when talking about checkout solutions, payment solutions and even post-purchase solutions. You can adjust the fields in your checkout: Checkout Field Editor, Checkout Field Editor for WooCommerce, WooCommerce Checkout Manager, Flux Checkout for WooCommerce, CheckoutWC You can speed up your checkout with external...

ecommerce

How Much Is Your Business Worth

agency-adviceAug 22, 2021

How Much Is Your Business Worth? The simple answer to this question is, as much as the right buyer will pay. But asking how much is your business worth is a complicated answer with a ton of different (and applicable) answers, depending on the context. It will depend on what industry you're in, what stage...

agency-advicebusiness-adviceproduct-work

Four Steps to a 90+ PageSpeed Score

wordpressAug 21, 2021

As I was walking upstairs to pick a topic to write about tonight, I couldn't help but think about the conversations that I've been having with folks inside Nexcess and outside, on an almost daily-basis. Everything is about performance. Site speed. So I thought I would share a four step approach to a 90+ PageSpeed...

wordpress

Picking Your WordPress Hosting Partner

wordpressAug 20, 2021

Picking the right hosting provider for your Wordpress site is completely driven by you. Knowing what motivates you will help you make the right choice.

wordpress

Three storytelling skills for business that you need

marketing-communicationsAug 19, 2021

Let's face it, most presentations aren't on stage. If you think about how many times you try to convince your co-workers of something, or how many times you're presenting a decision to your boss, or how many times you are trying to get coworkers to join you on a project or cause—most of your presentations don't happen...

marketing-communications

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