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1639 posts
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard - period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value exchange is worth it. You know what is even harder? Pricing utility features. Wait, what...
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create some bundles. After all, people won't want to buy every single course separately. But that...
59,000 Plugins - How Do You Choose The Right Plugin?
How do you know if the plugin you want to use is the right one? If you're like me, then you have felt the pain and frustration of adding a plugin to your WordPress site, only to see the whole site break, fall apart, or slow down dramatically. And if you're not technical, good luck....
How To Use Presto Player with LearnDash
You may not know this but I've been offering courses for years and years. But most of the time it's not been on my main site. I've used Teachery, Teachable, Thinkific, and most recently Podia. But today I started to move my storytelling course to my own site (in a subdomain). Today I thought I...
Related Post Plugins Can Leave You Handcuffed
Related Post Plugins are great. They present a set of posts that your readers may enjoy. And that keeps them on your site longer and keeps your bounce rate lower. All of that is great. But related post plugins can really hurt you at the same time - because of the performance hit that they...
Using the Blocksy Theme with LearnDash
Blocksy Surprised Me I've told you before that this site is powered by the Blocksy Theme. I even showed you one of the coolest features (dynamic blocks) before showing you how to do it with other plugins. But today I was surprised by Blocksy (again). I am moving my online courses to a sub-domain of...
WooCommerce Coupons and Automatic Discounts
A friend of mine is getting ready to do a product launch. He's using WooCommerce so it made sense for us to chat and the topic I focused on was coupons and automatic discounts. You see that yellow banner at the top of the page? That's what we're going to talk about. But before we...
A lot of people only run a single site
If you follow me on social media, you've likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners - pricing. The default approach that many plugin owners take, when it comes to pricing, is to create...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in the past. So if you're hiring a new employee, there are five truths that you...
Stop Making Premature Announcements!
This isn't a political post even if I'm using a political example of premature announcements and celebrations. But do you remember this moment in history when we collectively announced \"mission accomplished\" before the mission was accomplished? Want to have some fun? Check out this video. Those were crazy moments in sports, right? So what...
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