Articles
1639 posts
Introducing SlingBlocks - Keep a Eye on WooFunnels
You know those movies where the ocean water recedes and fish are flopping on the sand? And the people nearby are amazed and curious and walk out onto the sand that was previously underwater? If you're like me, you think, \"How can you not see what's coming??!!??\" That's how I was feeling today when I...
Most Employees Are Waiting
When employees were asked if they could answer positively that they felt like their job provided them a regular opportunity to work from their strengths (and passions), only 2 out of 10 could agree. Twenty percent. The other eighty percent of our employees are waiting to be challenged or inspired. That feels depressing, right? It...
Hosting for Online Courses
How do You Pick the Right Hosting for Online Courses? I'm not going to tell you which host you should use for your online course. You'd likely think I was lying or being biased if I told you we designed Nexcess specifically for courses, memberships and stores. So let's skip past specific recommendations and talk...
Reviewing Gridbuilder
Why I'm Reviewing Gridbuilder. So over the last few days, our team at LearnDash has been talking about our new version of CourseGrid that we'll be releasing soon. One of the dynamics that happens when you're building software is that you end up telling yourself that you know who the customer is. But it's not...
Testing with Sample Data
How do you decide which plugin will work best for you? Some people just read the marketing text on each site, and that's a fast way to burn thru cash. Others may just get a recommendation. For me, I like to do some testing with sample data. I'm working on a comparison of WordPress CRM...
Order Bumps or Upsells?
Which grows your revenue faster? Order bumps or Upsells? The other day I saw someone ask which was more useful in driving order value up - order bumps or upsells? You know how important I think these are. And I've written a lot about post-purchase upsells, including a recent look at WooFunnels. I haven't written...
Embrace Your Uniqueness
I don't write a lot of posts like this one, where my focus is to point you to stuff I've already written, but there's a reason this is top of mind. My daughter is applying to college this weekend. She wants to stand apart from everyone else. She wants to get accepted. And she's heard...
What Do You Do After You Segment Your Market?
Segmentation is everything. I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products - \"we're for everyone\" - just doesn't work anymore. I've spent time talking about behavioral segmentation for anonymous personalization with Bento, and using it for a first party...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes. I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a situation where we find ourselves repeating our mistakes. Bobby Bowden was a football coach at...
Ed Sheeran & Creativity
I don't know if you know Ed Sheeran but I'm guessing you've heard one of his songs, with him singing, or something he's authored for someone else. There's no question he knows how to write songs - even if you don't like any of them. Is there something, when it comes to creativity, that we...
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