Articles
1596 posts
Plugin Developers, Don't Ignore This Growth Strategy
There's this riddle / puzzle that I heard as a kid. A guy is standing at the window of his office, in a 24 story building. He decides he's done and jumps. Halfway down, he hears a phone ring and immediately regrets his decision. The guy who shared the riddle with me asked why. I...
How Are You Doing Content Research?
The Blank Page is Intimidating When you open up WordPress (or any CMS) to write a post, it can feel stressful to stare at a blank page. It's true even if you write daily. So today I thought I would introduce you to a tool I just discovered for content research. It's pretty amazing. The...
Customer Meetings
Digital Agencies Live & Die by Their Customer Meetings If you run an agency, there are several kinds of people that you invite to customer meetings. Today I want to focus on those \"update\" meetings where you're getting everyone on the same page for a project. A status meeting, if you will. In those meetings...
The Product Photos Made Me Buy It
I Try Not to Shop at Night A few years ago a box arrived on my doorstep. It was big. And inside it was a special pancake printer. My only problem? I didn't remember ordering it. I spent days looking in every email account for a receipt. It was only a few weeks later -...
The Perfect WooCommerce Chatbot
I've been on a Quest for the Perfect WooCommerce Chatbot If you've been reading this blog for a while, you may remember my post in April about my efforts to find the right chatbot for WooCommerce. I shared with you my efforts and, ultimately, my disappointment as I had yet to find the perfect WooCommerce...
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, \"we don't have any competition,\" I know two things. First, they are defining competition incorrectly. Second, they're in for trouble when it comes to growth. It's why I think it's critical to spend consistent and continued effort analyzing the competition. But why...
Keep Learning, Keep Trying
The Age of Punch Cards When I was a kid I would go with my dad to his work at night sometimes. The room - something like 1500 square feet - was filled with cabinets that were computers. We're talking the early 1970's and he could only run the programs at night when the rest...
Managing Courses on a Subdomain
The other day I got a question that I'm pretty sure every LMS plugin or platform provider has gotten. \"Should I run my courses on a subdomain?\" But there was a twist to the version of the question I got. So let's jump in and I'll not only answer the question, but show you how...
When Automation Goes Too Far
Some of my posts are longer and detailed and show you how to do things, like this recent one on building a membership site. Other posts are shorter - but still useful - like this one about one-click checkouts and my Hollywood debut. But some, like today's, are short as they're written on the WordPress...
There's a Shift in eLearning
A Ton Has Changed in Online Learning Phase One - When the first online courses were produced, I'm talking about the ones we heard about, they were Universities that were pushing course content online. I remember being amazed at what was happening in public while I was working on online courseware for Berkeley Lab. But...
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