Articles
1623 posts
No One Wants To Set Up Your Plugin
This is not as negative a post as the title may suggest. But it is true. Especially for feature-rich solution-oriented plugins - like membership, courses, or eCommerce plugins. No one wants to set up your plugin. They want it to work. They want the results. But they don't know what every checkbox means. They don't...
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The introduced the personas to everyone - from sales to support, from product to engineering. And...
Team Discounts using Automator & Coupons
Imagine you wanted to create an online course that you were going to sell with WooCommerce. This is a request I get all the time. But then you get a more nuanced request - how do I sell team access, in fixed amounts. What they mean is selling a product that is a 5-seat license,...
Have You Tried WooFunnels?
When it comes to WooCommerce & funnels, there's a good chance you've heard of CartFlows - one of the earliest players working to bring ClickFunnel-like solutions to the WordPress ecosystem. But maybe you haven't heard about WooFunnels - an incredibly powerful solution that is worth knowing about. I've written before about post-purchase offers. Last week...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard - period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value exchange is worth it. You know what is even harder? Pricing utility features. Wait, what...
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create some bundles. After all, people won't want to buy every single course separately. But that...
59,000 Plugins - How Do You Choose The Right Plugin?
How do you know if the plugin you want to use is the right one? If you're like me, then you have felt the pain and frustration of adding a plugin to your WordPress site, only to see the whole site break, fall apart, or slow down dramatically. And if you're not technical, good luck....
How To Use Presto Player with LearnDash
You may not know this but I've been offering courses for years and years. But most of the time it's not been on my main site. I've used Teachery, Teachable, Thinkific, and most recently Podia. But today I started to move my storytelling course to my own site (in a subdomain). Today I thought I...
Related Post Plugins Can Leave You Handcuffed
Related Post Plugins are great. They present a set of posts that your readers may enjoy. And that keeps them on your site longer and keeps your bounce rate lower. All of that is great. But related post plugins can really hurt you at the same time - because of the performance hit that they...
Using the Blocksy Theme with LearnDash
Blocksy Surprised Me I've told you before that this site is powered by the Blocksy Theme. I even showed you one of the coolest features (dynamic blocks) before showing you how to do it with other plugins. But today I was surprised by Blocksy (again). I am moving my online courses to a sub-domain of...
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