Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

Stop Prompting AI for Every Task. That's Not Automation—That's Just Faster Manual Labor.

AIDec 21, 2025

Most people use AI like a faster typewriter. They prompt, AI outputs, they clean it up. Repeat. Every single time. But here's what I've realized after watching hundreds of founders try to \"leverage AI for productivity\": you're still the bottleneck. You're still required for every task. You haven't automated anything—you've just sped up your own...

AIEncoding ExpertiseAI Adoption

Why Great Leaders Focus on Destinations, Not Directions

CoachingMay 5, 2025

Do you find yourself micromanaging your team's every move? Are you frustrated when people don't follow your exact instructions? Do you wonder why brilliant employees seem disengaged when given detailed step-by-step procedures? If you've experienced any of these situations, you're likely falling into a common leadership trap: confusing the destination with the journey. The Destination...

CoachingInsightsBusiness Advice

When Different People Do the Same Job, Magic Happens

CoachingApr 30, 2025

Your Best Performers Don't Look Alike for a Reason Every organization has them – those standout performers who consistently deliver exceptional results but approach their work in completely different ways. Like musicians covering the same song, they hit all the required notes but express them through their unique style. What if these differences aren't problems...

Coaching

Hosting WooCommerce Stores with Unexpected High Traffic

eCommerceNov 30, 2023

What do you already know about hosting WooCommerce stores? When it comes to hosting WooCommerce stores, you may have already read some of my articles on choosing a WordPress host, or how to think about WooCommerce already. But maybe you haven't. Or maybe you read the super sharp article by Carl Alexander on using a...

eCommerce

Keeping Your Top Talent Engaged

CoachingNov 29, 2023

Keeping high performers engaged at work not only maximizes productivity, but also drives revenue up. I won't bore you with the research, but studies show that a single top achiever can deliver as much productivity as up to four average employees. In the heart of every small business, there are standout stars - the...

CoachingBusiness Advice

Do you know your focus toggle?

InsightsOct 10, 2023

I couldn't get my camera to focus by pressing the shutter button down half-way. It has always worked in the past. I didn't understand what had happened. I started with checking the modes - was I in a different mode than normal? Nope. Then I went to the settings. I set the focus setting correctly.

Insights

Learning Something New

InsightsAug 29, 2023

I graduated college 30 years ago. Email wasn't a big thing, and the web (and YouTube) didn't really exist. So imagine what it took, how much work was involved, to learn something new. I'm not saying I walked to school in the snow, uphill both ways. But learning something new meant either finding a mentor...

InsightsBusiness Advice

Choosing a Pricing Strategy

Agency AdviceAug 20, 2023

This week I'm headed to WordCamp US (#WCUS) and will see folks that I haven't seen in a couple of years. I stepped away from a full time focus on WordPress about 18 months ago, and I'm excited to circle back and see so many friends in a single event. I'm not speaking, sponsoring, or...

Agency AdviceBusiness AdviceProduct Work

Scaling Your Business Requires Understanding Your Unit Economics

CoachingAug 17, 2023

In the world of business, understanding unit economics is crucial for achieving scalability, profitability, and maintaining overall business health. It provides valuable insights into the financial performance of a company, allowing entrepreneurs and managers to make informed decisions about resource allocation, pricing, and profitability. I spend a decent amount of time talking about this in...

CoachingBusiness Advice

Motivational Segmentation

Marketing & CommunicationsMay 14, 2023

The other day I wrote an ebook about motivational segmentation. It wasn't called that, because, seriously, who would choose to read something with that title. Instead, I called the eBook, Grow Your Coaching Practice 8X With One Single Sales Strategy. But what I shared in that free eBook isn't just for coaches. I would submit...

Marketing & Communications

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