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Becoming a better blogger
Becoming a better blogger is just like becoming a better guitarist There's no way you become a great (or even decent) guitarist without picking up a guitar, grabbing a music book, learning where the notes and positions are, and this is the most important part, practicing the guitar. You don't play the song the right...
Expertise can disconnect you quickly; Choose Vulnerability
The expert vs. the experienced learner... Let's say you're about to teach something to an audience. You step on the stage. And in that moment, you have to determine your tone. Will the tone be of an expert who's there to articulate and share information that ought to be trusted because of your experience and...
Inside Out vs. Outside In Marketing
For the last few years I've been coaching and working with companies to help them - from a marketing perspective or from a product development perspective - shift the defaults of their thinking. The shift is one I felt like I had made several years ago and was now ready to systematize it in both...
How to turn a blog post into video: using Content Samurai
Have you seen videos like these? The other day I clicked a link on Twitter to an article that was on CNN. When I got to the post, I noticed there was a video at the top of the page. It may have even auto-started, but that wasn't what surprised me. And I'll be honest,...
Evaluating the best WordPress LMS plugins of 2017
How do you choose from the best WordPress LMS plugins? A few years ago I decided to watch a show that I'd never heard about. It was called The Wire. I simply found it, decided to watch it, and then loved it. Like most people who discover something amazing, I rushed to recommend the series to some...
Email Gating for Videos: leveraging ConvertPlayer
Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first product I purchased from those guys and I loved it because it made email gating...
Work Smarter, Not Harder: Learning Faster
There's never enough time. If you're like me, you know that there's always more things to learn. More stuff to master. Our jobs don't get easier they get more expansive. And while it's a wonderful thing if you're ready for it, most of us aren't ready for it. Remember when you were excited to just...
When buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at the features, the capacity and the price. That's about it. The reason I remember it...
How to use zapier for your hubspot stripe integration
Are you using a CRM? A while ago I wrote an article covering the best CRMs for small teams. Some freelancers and agencies wrote me and told me their favorites. But others told me they didn't really want to spend any money on a CRM when it was just them and their clients. They had...
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It's what we'll...
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