Articles
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Email Gating for Videos: leveraging ConvertPlayer
Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first product I purchased from those guys and I loved it because it made email gating...
Work Smarter, Not Harder: Learning Faster
There's never enough time. If you're like me, you know that there's always more things to learn. More stuff to master. Our jobs don't get easier they get more expansive. And while it's a wonderful thing if you're ready for it, most of us aren't ready for it. Remember when you were excited to just...
When buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at the features, the capacity and the price. That's about it. The reason I remember it...
How to use zapier for your hubspot stripe integration
Are you using a CRM? A while ago I wrote an article covering the best CRMs for small teams. Some freelancers and agencies wrote me and told me their favorites. But others told me they didn't really want to spend any money on a CRM when it was just them and their clients. They had...
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It's what we'll...
Are you using testimonials?
Today I just want to ask you some simple questions. Questions that frankly I spent many years not asking myself. It's all about using testimonials. And in case that word is foreign to you, it simply means quotes from other people (normally clients) who brag about you. It's that bragging that often makes us uncomfortable....
Creating an online course? Don't make this mistake!
Ever played Monopoly? I don't have a lot of pet peeves. One of them, however, is listening to someone poorly explain a game to someone who has never played it. I don't know why it bothers me so much but it gets under my skin enough that I have to leave a room or take...
What is your LinkedIn lead generation strategy?
If you're not developing a LinkedIn lead generation strategy, but complaining about poor lead volume, this 6-step strategy may help you. When was the last time you looked at LinkedIn? If you're like a lot of my friends, you haven't looked at, or logged into, LinkedIn in years. Your only interactions have been dealing with...
What is managed hosting? Do you need it?
If you've heard terms like VPS, Dedicated, Shared, Managed, and more, you might have wondered what they all mean and which one is right for you. Let's see if I can explain it in a way that doesn't immediately drop us into low-level technical details. Remember in your youth when you maybe shared an apartment with...
How to write a Services Page that works
Most website services pages suck. We can all agree that there are few things harder than writing about yourself, right? Whether it's your About Page, your Services Page, or anything else where you have to articulate your value, things get really hard, really fast. Right? The problem is that our deepest insecurities crawl out from...
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