Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1624 posts

A single trick to win more customers without doing more work

agency-adviceOct 16, 2016

For service companies, when prospects are evaluating you, there are three things they all care about. Do you understand the core problem? When you get on that first phone call or have the first meeting to talk about the business, one of the most important things you likely are already doing is making sure a...

agency-advice

No comments on your posts? Don't make these Four mistakes

wordpressOct 13, 2016

Do you have tons of posts without any comments on them? When I was first getting started with this blog, I would go for days (and sometimes weeks) without a comment. Then I would head to popular blogs and see posts that had 150 comments. Ugh. Why did they get all the comments and I...

wordpress

Lies that stop us from breaking into WordPress

wordpressOct 12, 2016

Tomorrow I'll be speaking at the Digital Commerce Summit—put on by Rainmaker Digital, the folks that created the Rainmaker Platform that hosts this site. My talk is titled, \"Breaking into WordPress.\" Have you thought about breaking into WordPress? When I set out to create this talk, I knew that my focus was going to be...

wordpressbusiness-advice

Selling Event Tickets with WooCommerce And Memberships

ecommerceOct 11, 2016

If you want to sell event tickets with WooCommerce—inside a membership site—here's your tutorial. Selling Event Tickets with WooCommerce One of the things I hear about a lot from people who are already running a membership site is how to monetize events. Over the last several years I've worked with several membership sites that want...

ecommerce

Learning to leverage insecurity

coachingOct 10, 2016

Can we talk about insecurity for a second? What's the secret to your success? When I was speaking at the Double Your Freelancing Conference, I had lunch and dinner with several great freelancers. One of them, over the course of the meal, asked what my secret to success was. Now to be clear, I consider...

coachingbusiness-advice

User generated content in WordPress membership sites

membership-sitesOct 9, 2016

How do you create a facility for user generated content that only members can create? That was the question that came to me this past week from a reader of the blog. It likely came from the post I wrote about using a form plugin to allow my son to create posts without logging into...

membership-sites

The Top WordPress Membership Plugins of 2016

membership-sitesOct 6, 2016

The Top WordPress Membership Plugins in 2016 Last year I looked at a ton of different membership plugins to pick the best one of 2015. Thirty plugins was a lot to review. The good news--many of them didn't change all that much, so I didn't need to write 30 more posts. Instead, I thought I...

membership-siteswordpress

Styling MailChimp forms (without pulling your hair out)

wordpressOct 5, 2016

Everyone loves MailChimp. If you've been working on WordPress sites for any amount of time, and you've helped a client get an email list set up, then you've likely worked with MailChimp. It's not only a powerful solution, but it also starts off free. And people love free. So whether you're using MailChimp now or...

wordpressmarketing-communications

The future of eLearning

online-learningOct 4, 2016

Let me start with a really big caveat: I love all the eLearning solutions that are out there. I am just wrapping up a new course (\"My Rainmaker Secrets\") on the Rainmaker platform. I'm also working on a long comparison post of Teachery, the New Kajabi platform, JigSawBox, Teachable, Zippy Courses (the hosted model), and...

online-learning

How to announce pricing changes (without ruining everything)

business-adviceOct 3, 2016

Especially in the world of startups, the need to change business models is common. How you announce those pricing changes can help or kill your business. Five Tips on Announcing Pricing Changes It's no shock to you, if you've read some of my posts, that I think the need to tell the right story when...

business-adviceproduct-work

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