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Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

WooCommerce Recommended Products

ecommerceJul 7, 2016

Improving your WooCommerce Store We're on tip 7 of a 30-part series on improving your online eCommerce store. It's a set of suggestions I'm making, regarding your WooCommerce site, because so many people do so much work just to get their store live and then stop enhancing it. Just get here? Here's what you may have missed already: WooCommerce...

ecommerce

WooCommerce Category Pages

ecommerceJul 6, 2016

In case you haven't figured it out, you've landed on the 6th tip of a 30-part series on improving your online eCommerce store. It's a set of tips targeting your WooCommerce site because so many people do so much work just to get their store live and then stop enhancing it. So these tips are...

ecommerce

WooCommerce Funnels And One Time Offers

ecommerceJul 5, 2016

If you just got here, this is part of a 30-part series on improving your WooCommerce store. The posts you might have missed focus on: Product Comparisons Product URLs Wishlists for guests Referral (affiliate) programs And today we're looking at your site's funnels and one-time offer features. But to do that, we need to make...

ecommerce

WooCommerce Affiliate Programs

ecommerceJul 4, 2016

Improving your WooCommerce Store We're in a 30-part series on improving your WooCommerce store. If you've missed any part, here are the first three posts: WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests In each of those posts we've talked about engaging your customers—either bringing them or keeping them at your site. Today I...

ecommerce

WooCommerce Wishlists for Guests

ecommerceJul 3, 2016

If you've been following along, we've covered two tips in this WooCommerce Help Guide series: Tip 1: Product Comparisons Tip 2: Product URLs Today we're going to talk about WooCommerce Wishlists for Guests. If you're wondering why I add the \"for guests\" part to it, you should know a lot of people use wishlists for...

ecommerce

WooCommerce Product URLs

ecommerceJul 2, 2016

I'll be honest with you, this tip may not be the right one for you on day 2 of this 30 day series on improving your WooCommerce site, but it bothers me so much that I moved it up on the list. I hate WooCommerce product URLs. Because it doesn't ever feel natural to me....

ecommerce

WooCommerce Product Comparisons

ecommerceJul 1, 2016

Let's spend a month improving your WooCommerce site. Over the last several years I've worked with independent, small and large businesses to improve their WooCommerce sites. I've written about some of these projects (sometimes on this site, other times in other spots)—from simple T-shirt stores to high-scale makeup stores. So this month I'd like to...

ecommerce

WordPress plugins and auto-renewals

wordpressJun 28, 2016

Several years ago I sold my house to a friend. I did all the normal things you do when selling your home—from switching the water and gas to my friend to canceling services like cable. When my wife and I bought our new home, we did all the normal things you do when buying a...

wordpressmarketing-communicationsbusiness-adviceproduct-work

How to build a stock photo subscription site

membership-sitesJun 14, 2016

Have you ever wondered how to build a stock photo subscription site? It's possible to do with WordPress. One of the questions I got two weeks ago focused on the kinds of sites like Shutterstock—which I use all the time—and whether it was possible to build a site like that on WordPress. The answer is...

membership-sitesecommerce

Recommending the best cache plugin for WordPress

wordpressJun 9, 2016

In my experience, there are three ways to determine how to recommend any plugin as the best for any particular area, including the best cache plugin for WordPress. The first is simply based on a proven track record. In other words, you use an organization's history to prove its product's future. The second is based on performance. In...

wordpress

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