Articles
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Are you selling online? Here's a tip
There's a different kind of restaurant in San Francisco... If you've never heard of Opaque, it's kind of hard to imagine. The restaurant in San Francisco is open several nights a week in the city, and you get a multi-course meal. The food is fantastic, from what I hear. But what no one can tell...
How to make money from your expertise
The problem is not that you have no expertise. If you've been doing anything for any period of time, you probably have something you can teach. Sure, you won't necessarily be an \"expert\" the first time you try to share your insight, but most of the time the problem isn't a lack of insight. I...
How do you decide your next move? Here's what's next for me
How do you decide your next move? When I left Emphasys a few years ago, I knew I was making a jump into the WordPress ecosystem full time, and I was unsure of what that would look like. Thankfully my friend Karim, CEO of Crowd Favorite, welcomed me into his company and the next year and...
Building an easy onboarding process for new customers
Long before there was SaaS (Software as a Service), there was ASP (Application Service Providers) and while they're not exactly the same, they've all been \"hosted products.\" Those are the kinds of products I've been working on since 1995. And in the last twenty years of doing this, no phrase has ever been more true than...
Why is marketing so hard?
The Problem isn't Quality I spend a lot of time with companies that have built amazing products, or that run incredible service offerings. The problem they have is rarely the quality of their work. Instead, the core issue they face is getting attention. And let's be honest, getting anyone's attention is tough work these days....
A single trick to win more customers without doing more work
For service companies, when prospects are evaluating you, there are three things they all care about. Do you understand the core problem? When you get on that first phone call or have the first meeting to talk about the business, one of the most important things you likely are already doing is making sure a...
No comments on your posts? Don't make these Four mistakes
Do you have tons of posts without any comments on them? When I was first getting started with this blog, I would go for days (and sometimes weeks) without a comment. Then I would head to popular blogs and see posts that had 150 comments. Ugh. Why did they get all the comments and I...
Lies that stop us from breaking into WordPress
Tomorrow I'll be speaking at the Digital Commerce Summit—put on by Rainmaker Digital, the folks that created the Rainmaker Platform that hosts this site. My talk is titled, \"Breaking into WordPress.\" Have you thought about breaking into WordPress? When I set out to create this talk, I knew that my focus was going to be...
Selling Event Tickets with WooCommerce And Memberships
If you want to sell event tickets with WooCommerce—inside a membership site—here's your tutorial. Selling Event Tickets with WooCommerce One of the things I hear about a lot from people who are already running a membership site is how to monetize events. Over the last several years I've worked with several membership sites that want...
Learning to leverage insecurity
Can we talk about insecurity for a second? What's the secret to your success? When I was speaking at the Double Your Freelancing Conference, I had lunch and dinner with several great freelancers. One of them, over the course of the meal, asked what my secret to success was. Now to be clear, I consider...
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