Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1624 posts

WooCommerce Affiliate Programs

ecommerceJul 4, 2016

Improving your WooCommerce Store We're in a 30-part series on improving your WooCommerce store. If you've missed any part, here are the first three posts: WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests In each of those posts we've talked about engaging your customers—either bringing them or keeping them at your site. Today I...

ecommerce

WooCommerce Wishlists for Guests

ecommerceJul 3, 2016

If you've been following along, we've covered two tips in this WooCommerce Help Guide series: Tip 1: Product Comparisons Tip 2: Product URLs Today we're going to talk about WooCommerce Wishlists for Guests. If you're wondering why I add the \"for guests\" part to it, you should know a lot of people use wishlists for...

ecommerce

WooCommerce Product URLs

ecommerceJul 2, 2016

I'll be honest with you, this tip may not be the right one for you on day 2 of this 30 day series on improving your WooCommerce site, but it bothers me so much that I moved it up on the list. I hate WooCommerce product URLs. Because it doesn't ever feel natural to me....

ecommerce

WooCommerce Product Comparisons

ecommerceJul 1, 2016

Let's spend a month improving your WooCommerce site. Over the last several years I've worked with independent, small and large businesses to improve their WooCommerce sites. I've written about some of these projects (sometimes on this site, other times in other spots)—from simple T-shirt stores to high-scale makeup stores. So this month I'd like to...

ecommerce

WordPress plugins and auto-renewals

wordpressJun 28, 2016

Several years ago I sold my house to a friend. I did all the normal things you do when selling your home—from switching the water and gas to my friend to canceling services like cable. When my wife and I bought our new home, we did all the normal things you do when buying a...

wordpressmarketing-communicationsbusiness-adviceproduct-work

How to build a stock photo subscription site

membership-sitesJun 14, 2016

Have you ever wondered how to build a stock photo subscription site? It's possible to do with WordPress. One of the questions I got two weeks ago focused on the kinds of sites like Shutterstock—which I use all the time—and whether it was possible to build a site like that on WordPress. The answer is...

membership-sitesecommerce

Recommending the best cache plugin for WordPress

wordpressJun 9, 2016

In my experience, there are three ways to determine how to recommend any plugin as the best for any particular area, including the best cache plugin for WordPress. The first is simply based on a proven track record. In other words, you use an organization's history to prove its product's future. The second is based on performance. In...

wordpress

Why I recommend ConvertKit to Infusionsoft users

wordpressJun 3, 2016

Most of my conversations about Infusionsoft end up sounding exactly the same. And it's not the fault of InfusionSoft. Have you ever talked to someone about Infusionsoft? If you're anything like me, you now know that there are only two kinds of people in the world - people who haven't tried Infusionsoft yet, or people...

wordpressmarketing-communicationsbusiness-advice

How do you think about your own career planning?

coachingMay 31, 2016

I've been asked a lot recently about my next steps and what I'm pursuing. As I've answered the questions, I've seen a lot of eyebrows raise. I think it's mostly because of how I think about career planning. The best route to the most value Since leaving Crowd Favorite, no question has been asked of me more...

coaching

Building a site without any Genesis child themes

wordpressMay 29, 2016

If you've been paying attention in the last few weeks, I spun up a new site on leadership, and now I've started a new site for headphones. Soon I'll have another one on cigars. Each of these are dedicated sites that don't need a lot except for a way to present their content and do...

wordpress

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