Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

Getting the order right on building new online courses

online-learningApr 20, 2016

Are you getting ready to build new online courses? An academy of sorts? If so, there's an order that you need to get right. When I answer calls on Clarity, normally what I hear from people is that they're using this order: Build the site and solve all the infrastructure issues Build the content Start...

online-learning

Have you embraced the full power of storytelling?

marketing-communicationsApr 18, 2016

There's power in your story The other day I was interviewed by my friend Carrie Dils on her OfficeHoursFM Podcast. We talked all about the power of storytelling-in business. I'm hoping it was practical and useful, as I didn't spend a ton of time on theory and structure. Check out the interview. Critical takeaways:...

marketing-communications

Installment plan support is needed in WordPress

ecommerceApr 17, 2016

If you're running a membership site or online course using WordPress, you've likely noticed that installment plan support is kind of missing... What are Installment Plans? If you've ever wanted to buy something that cost more than you could afford, you've likely interacted with or been offered a payment plan. It's a plan that lets...

ecommerce

Warning: Learn WordPress plugins before using them

wordpressApr 16, 2016

Before putting them into a project, you should learn WordPress plugins-what they do, how they do it, and what you can do with them. \"The Problem with Gravity Forms\" I answered a call on Clarity where the person was frustrated. They explained that there was a \"problem with Gravity Forms.\" When I asked what the...

wordpress

What is predictive lead scoring?

agency-adviceApr 15, 2016

We've all walked into a store looking to buy something... You walk into a store and you tell the person who's in the store, let's say it's a Best Buy, you tell them what you're looking for. \"I'm looking for a television.\" Right off the bat they start asking you questions, \"Are you looking for...

agency-advicemarketing-communications

The Problem in WordPress: Musings on Plugins And SaaS

product-workApr 14, 2016

The problem in WordPress isn't what you think it is. It almost has nothing to do with code-and yet it's all tied up in code and software architecture. The Problem in WordPress Notice I didn't write, \"The problem with WordPress.\" I really like WordPress and all that comes with it. But I think there are two...

product-work

One of the most common eCommerce mistakes we all make

ecommerceApr 13, 2016

When it comes to eCommerce, there are a lot of mistakes people make. But there's one that is really common and easy to fix that's not technical at all. eCommerce Mistakes People Make There are a lot of mistakes that people make when getting started on their eCommerce site. They choose the wrong host. They forget...

ecommerce

I'll be at these upcoming conferences, will you?

wordpressApr 12, 2016

Will we see each other? I just came back from two great conferences: MicroConf: for bootstrapping companies in Las Vegas WooConf: all things WooCommerce in Austin, Texas The video from my talk in Paris just got posted, which is great news too. I got to meet a lot of new readers out there. If we...

wordpress

Should you change web hosts? Check this list

wordpressApr 12, 2016

Should you change web hosts? Let me try to make it easy. I'll give you a list. I'll be honest. I learned a long time ago that if you have nothing nice to say, you just shut up. And it's a rule that I follow-most of the time. But every now and then, I write...

wordpress

I'm making a change...

insightsApr 11, 2016

I love WordPress. Nothing about that is changing. And I love all my friends at Crowd Favorite. That's not changing either. But professionally, it's time to make a course correction... Nineteen months ago I stepped full time into the world of WordPress. I joined my friends Karim and Jason at Crowd Favorite to help them...

insights

Want to talk about what you just read?

Every great conversation starts with a single question.