Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

Are you trying to create memorable presentations?

marketing-communicationsJan 31, 2016

Did you know most people forget what they hear within an hour? Make your words memorable. What we know today about how the brain works, and about how people process information, is so dramatically different than what we were taught in school, it's ridiculous.

marketing-communications

Don't make this classic subscription site mistake

membership-sitesJan 27, 2016

Subscription sites are awesome. I don't know about you, but I love Hulu, Netflix, Amazon Prime, and tons of other subscriptions I pay monthly for. I also enjoy subscriptions that I pay yearly for, like the United Club (formerly the Red Carpet Club, which sounded so much better).

membership-sites

Managing user specific content in a WordPress membership site

membership-sitesJan 20, 2016

The Holy Grail: User Specific Content. Everyone asks for it. Most assume it's easy and totally possible. And yet, it's not something that comes with a lot of membership plugins in the WordPress space. Trust me, I reviewed over 30 of them.

membership-sites

Protecting streaming audio with a WordPress membership site

membership-sitesJan 19, 2016

As I mention in the video above, I got a clarity call asking me about protecting streaming audio. Their requirements were simple: They wanted to charge users monthly. They wanted to put those members on an email subscription list. They wanted to protect streaming audio files.

membership-sites

10 questions to ask when selecting a WordPress hosting provider

wordpressJan 12, 2016

It came into my inbox... I got an email today that was simple and straight to the point. They didn't want a recommendation. They had a simple question. \"What are the questions I should be asking the different companies I'm talking to for WordPress hosting?\"

wordpress

Have you run out of blog ideas? Try this

marketing-communicationsJan 8, 2016

Everyone has it happen at some point, right? Running out of blog ideas? It's not that uncommon. No one has ideas all the time. So why should you be so lucky? The truth is that we all struggle sometimes to know what to write about.

marketing-communications

Five Reasons why similar-looking websites cost different amounts

agency-adviceJan 7, 2016

\"Wait, How much is it going to cost?\" If you've ever asked someone what it would take to build you a website and then were shocked by the price, I'm going to try to explain it to you. Maybe you've even asked two different people (or companies) for quotes and got two numbers that were...

agency-advicewordpressbusiness-adviceproduct-work

For complex membership sites using WordPress, my answer is always the same

membership-sitesJan 6, 2016

Let's be honest--there are straightforward membership sites and complex ones. Straightforward membership sites don't have to be simple. I'm not saying that. Straightforward vs. Complex Membership Sites What I am saying is that if your focus is the following, I'd call that a straightforward membership site: Charge someone to join the membership site Put them into...

membership-sites

Protecting yourself against WordPress plugin collisions

wordpressJan 5, 2016

WordPress plugin collisions aren't fun What do you do when you have a stable website and then you want to install a new plugin? How do you know that it will all work? That the plugins won't destroy each other? It's not supposed to be that way. They're all running on top of WordPress...

wordpress

I don't hire for culture and neither should you

insightsJan 4, 2016

The research is in. Employees perform more effectively--and this is a highly correlated finding--when they have someone at work that they call a best friend. In fact, Gallup found that having a best friend at work meant more than just employee engagement, it was also highly correlated with: employee retention customer metrics productivity profitability Don't...

insightsbusiness-advice

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