Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

How to build a stock photo subscription site

Membership SitesJun 14, 2016

Have you ever wondered how to build a stock photo subscription site? It's possible to do with WordPress. One of the questions I got two weeks ago focused on the kinds of sites like Shutterstock—which I use all the time—and whether it was possible to build a site like that on WordPress. The answer is...

Membership SiteseCommerce

Recommending the best cache plugin for WordPress

WordPressJun 9, 2016

In my experience, there are three ways to determine how to recommend any plugin as the best for any particular area, including the best cache plugin for WordPress. The first is simply based on a proven track record. In other words, you use an organization's history to prove its product's future. The second is based on performance. In...

WordPress

Why I recommend ConvertKit to Infusionsoft users

WordPressJun 3, 2016

Most of my conversations about Infusionsoft end up sounding exactly the same. And it's not the fault of InfusionSoft. Have you ever talked to someone about Infusionsoft? If you're anything like me, you now know that there are only two kinds of people in the world - people who haven't tried Infusionsoft yet, or people...

WordPressMarketing & CommunicationsBusiness Advice

How do you think about your own career planning?

CoachingMay 31, 2016

I've been asked a lot recently about my next steps and what I'm pursuing. As I've answered the questions, I've seen a lot of eyebrows raise. I think it's mostly because of how I think about career planning. The best route to the most value Since leaving Crowd Favorite, no question has been asked of me more...

Coaching

Building a site without any Genesis child themes

WordPressMay 29, 2016

If you've been paying attention in the last few weeks, I spun up a new site on leadership, and now I've started a new site for headphones. Soon I'll have another one on cigars. Each of these are dedicated sites that don't need a lot except for a way to present their content and do...

WordPress

Breaking into WordPress? Have a new product idea?

WordPressMay 24, 2016

Six months ago, a friend asked me a question that put a bug in my brain. \"What if you created a course on breaking into WordPress?\" He knew that I had coached and consulted with several companies who were trying to break into the ecosystem and thought it was a no-brainer. I kept thinking about...

WordPressBusiness Advice

Have you heard of Pluginize yet?

Agency AdviceMay 19, 2016

My friend John joined WebDevStudios just a couple months ago and together they announced a new initiative to focus on products. As you know, if you and I have talked about service companies doing products, I've seen it fail way more than it's succeeded. So you'll see that I start my interview with that very question....

Agency AdviceProduct Work

Five marketing strategies for ecommerce websites

eCommerceMay 18, 2016

Everyone worries about development—because they know it's hard work. Most people don't realize how hard marketing is. So you want marketing strategies for e-commerce websites... The other day I mentioned to some developers that if they had 90 days to launch a new product, assuming they weren't letting any of these reasons hold them back, I...

eCommerce

Five reasons you haven't launched a new product yet

CoachingMay 17, 2016

Everyone has ideas & plans. The difference between you and everyone else, I hope, is that you will act. You will create. You will go past the initial ideas and move towards the more critical part—the execution of the plans and the realization of the ideas. But if you haven't started yet, I'm going to guess why...

Coaching

Speaking without Notes: A Public Speaking Tip

Marketing & CommunicationsMay 16, 2016

People who present without notes are not magicians. They just know a few things others don't. The perceptions behind speaking without notes To get started, we should look at the reason why it might be worth speaking without notes. Here are three perceptions that are most important to me. There is the perception that the speaker is...

Marketing & Communications

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