Articles
1624 posts
Are you creating interactive content?
The Buyer's Journey When I think of eCommerce, I don't start at the website running WooCommerce or any other shopping platform. I think about people who are staring at Google. Yes, Google. Because half of the time, we don't know what exactly we're looking for. When mosquitos are biting you out at your hot tub,...
A drag and drop WordPress Page Builder: Good or Bad?
Some context for the discussion A couple months ago I started work on a website that will soon launch. The reality is that much of the time on the project has been spent on discussion-determining the right solutions to the right problems and a design that will deliver the right results. Mind you, when I...
WPForms: A fast new solution for WordPress Forms
There's a new solution for WordPress forms. Who knows the exact back story on how WPForms came to be? (Now you can know it.) Maybe it was someone who was frustrated with the underlying code or performance of an existing solution. Maybe it was the manual that needed to be written for new customers who...
Have big dreams? Focus on small iterations
Every couple of days I answer a call on Clarity-a service entrepreneurs use to ask others for advice. About a year ago a gentleman called to ask about a membership site he was building. Three days later, he called back. He had grand plans He was running a subscription service that was anchored with PDF...
My Rainmaker Platform Review [video]
I realized, when someone asked the other day, how I felt about Rainmaker and how it was going, that I'd written a lot about its features without telling you what I felt about it. So here are my feelings.
Are you collecting video testimonials?
This is a lesson I've learned first hand The first time we held CaboPress I didn't even take a camera. I never thought about the marketing of the conference at all. I was just focused on making sure the folks that had travelled from the US to Baja (officially Mexico) got thru customs and reached...
This is hard: Raising your prices
Years ago I was coaching a young entrepreneur that was just getting started with her business. As we talked about all the different things that go into running your first business, we landed on the topic of price. Her response to me was something I've since heard several more times. I can always raise my...
Are you trying to create memorable presentations?
Did you know most people forget what they hear within an hour? Make your words memorable. What we know today about how the brain works, and about how people process information, is so dramatically different than what we were taught in school, it's ridiculous.
Don't make this classic subscription site mistake
Subscription sites are awesome. I don't know about you, but I love Hulu, Netflix, Amazon Prime, and tons of other subscriptions I pay monthly for. I also enjoy subscriptions that I pay yearly for, like the United Club (formerly the Red Carpet Club, which sounded so much better).
Managing user specific content in a WordPress membership site
The Holy Grail: User Specific Content. Everyone asks for it. Most assume it's easy and totally possible. And yet, it's not something that comes with a lot of membership plugins in the WordPress space. Trust me, I reviewed over 30 of them.
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