Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

Load Testing WooCommerce Sites

eCommerceApr 21, 2016

In a webinar I was on recently, I talked about load testing WooCommerce sites. Yesterday I was asked if I had written about it and so, today, I can say that I have. What is load testing? Load testing means you create a false demand of traffic on your site in advance of (potential) real...

eCommerce

What are product onramps?

Product WorkApr 20, 2016

Eighteen months ago I discovered this plugin that was a page builder for WordPress-from a long list of solutions I'd tried. I was writing a comparison post in October of 2014 and frankly, I'd never heard of Beaver Builder. A month later, I was sitting in the offices of GoDaddy talking with one of their...

Product Work

Getting the order right on building new online courses

Online LearningApr 20, 2016

Are you getting ready to build new online courses? An academy of sorts? If so, there's an order that you need to get right. When I answer calls on Clarity, normally what I hear from people is that they're using this order: Build the site and solve all the infrastructure issues Build the content Start...

Online Learning

Have you embraced the full power of storytelling?

Marketing & CommunicationsApr 18, 2016

There's power in your story The other day I was interviewed by my friend Carrie Dils on her OfficeHoursFM Podcast. We talked all about the power of storytelling-in business. I'm hoping it was practical and useful, as I didn't spend a ton of time on theory and structure. Check out the interview. Critical takeaways:...

Marketing & Communications

Installment plan support is needed in WordPress

eCommerceApr 17, 2016

If you're running a membership site or online course using WordPress, you've likely noticed that installment plan support is kind of missing... What are Installment Plans? If you've ever wanted to buy something that cost more than you could afford, you've likely interacted with or been offered a payment plan. It's a plan that lets...

eCommerce

Warning: Learn WordPress plugins before using them

WordPressApr 16, 2016

Before putting them into a project, you should learn WordPress plugins-what they do, how they do it, and what you can do with them. \"The Problem with Gravity Forms\" I answered a call on Clarity where the person was frustrated. They explained that there was a \"problem with Gravity Forms.\" When I asked what the...

WordPress

What is predictive lead scoring?

Agency AdviceApr 15, 2016

We've all walked into a store looking to buy something... You walk into a store and you tell the person who's in the store, let's say it's a Best Buy, you tell them what you're looking for. \"I'm looking for a television.\" Right off the bat they start asking you questions, \"Are you looking for...

Agency AdviceMarketing & Communications

The Problem in WordPress: Musings on Plugins And SaaS

Product WorkApr 14, 2016

The problem in WordPress isn't what you think it is. It almost has nothing to do with code-and yet it's all tied up in code and software architecture. The Problem in WordPress Notice I didn't write, \"The problem with WordPress.\" I really like WordPress and all that comes with it. But I think there are two...

Product Work

One of the most common eCommerce mistakes we all make

eCommerceApr 13, 2016

When it comes to eCommerce, there are a lot of mistakes people make. But there's one that is really common and easy to fix that's not technical at all. eCommerce Mistakes People Make There are a lot of mistakes that people make when getting started on their eCommerce site. They choose the wrong host. They forget...

eCommerce

I'll be at these upcoming conferences, will you?

WordPressApr 12, 2016

Will we see each other? I just came back from two great conferences: MicroConf: for bootstrapping companies in Las Vegas WooConf: all things WooCommerce in Austin, Texas The video from my talk in Paris just got posted, which is great news too. I got to meet a lot of new readers out there. If we...

WordPress

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