Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

WooCommerce Hosting: What you need to understand

ecommerceApr 10, 2016

WooCommerce is a WordPress plugin. Together with WordPress, it powers over 35% of all the online stores on the internet. But it's unlike other plugins and you need to know that in order to select the right hosting partner. What makes WooCommerce Hosting different than regular hosting? I just spent the last few days talking...

ecommerce

How to build a membership site with the Rainmaker Platform [video]

membership-sitesMar 23, 2016

I spent some time today talking to a non-profit about how well the Rainmaker Platform would do for them, and their membership needs. Maybe it will be a perfect fit for you too. Haven't you already written about Rainmaker? I've written about Rainmaker several times already: Reasons for Rainmaker Questions to ask yourself to see...

membership-siteswordpress

Is WordPress really dreaded?

wordpressMar 21, 2016

You've heard the story... You've likely heard the story of the student who works so hard on a research paper. They spend all sorts of time studying and creating an outline. They invest in tons of drafts and proofreading to make their report perfect. Then they turn it in and await the grade. The results...

wordpress

Are you creating interactive content?

ecommerceMar 17, 2016

The Buyer's Journey When I think of eCommerce, I don't start at the website running WooCommerce or any other shopping platform. I think about people who are staring at Google. Yes, Google. Because half of the time, we don't know what exactly we're looking for. When mosquitos are biting you out at your hot tub,...

ecommerce

A drag and drop WordPress Page Builder: Good or Bad?

wordpressMar 15, 2016

Some context for the discussion A couple months ago I started work on a website that will soon launch. The reality is that much of the time on the project has been spent on discussion-determining the right solutions to the right problems and a design that will deliver the right results. Mind you, when I...

wordpress

WPForms: A fast new solution for WordPress Forms

wordpressMar 14, 2016

There's a new solution for WordPress forms. Who knows the exact back story on how WPForms came to be? (Now you can know it.) Maybe it was someone who was frustrated with the underlying code or performance of an existing solution. Maybe it was the manual that needed to be written for new customers who...

wordpress

Have big dreams? Focus on small iterations

membership-sitesMar 10, 2016

Every couple of days I answer a call on Clarity-a service entrepreneurs use to ask others for advice. About a year ago a gentleman called to ask about a membership site he was building. Three days later, he called back. He had grand plans He was running a subscription service that was anchored with PDF...

membership-sitesecommerce

My Rainmaker Platform Review [video]

wordpressMar 8, 2016

I realized, when someone asked the other day, how I felt about Rainmaker and how it was going, that I'd written a lot about its features without telling you what I felt about it. So here are my feelings.

wordpress

Are you collecting video testimonials?

agency-adviceMar 1, 2016

This is a lesson I've learned first hand The first time we held CaboPress I didn't even take a camera. I never thought about the marketing of the conference at all. I was just focused on making sure the folks that had travelled from the US to Baja (officially Mexico) got thru customs and reached...

agency-adviceecommercemarketing-communications

This is hard: Raising your prices

agency-adviceFeb 29, 2016

Years ago I was coaching a young entrepreneur that was just getting started with her business. As we talked about all the different things that go into running your first business, we landed on the topic of price. Her response to me was something I've since heard several more times. I can always raise my...

agency-advicebusiness-adviceproduct-work

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