Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

Have you started to automate website testing?

agency-adviceAug 27, 2016

Isn't it time to automate website testing? It doesn't matter who I talk to when it comes to building websites or software—there's never enough time to test everything. That's not to say that companies aren't testing software—because they are. But when you ask someone about coverage, that's when things start to change. Coverage is exactly what...

agency-adviceproduct-work

There is always an \"us\" but not always a \"them\"

wordpressAug 22, 2016

Let me get this out of the way—this is a post about another post about a dynamic that may or may not exist within a community of people around an open source software project that is undefined because anyone is free to participate at any level they want. Even if you dig WordPress, this may not...

wordpress

Add WooCommerce Gift Giving to your Store

ecommerceAug 17, 2016

This is part 12 of a 30 part series improving your WooCommerce Store. Have you thought of WooCommerce Gift Giving? Before I get started, you should know this post is part of a WooCommerce series of thirty posts I'm writing this summer. WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests Affiliate / Recommendation Programs Funnels...

ecommerce

Pay attention to Restrict Content Pro

membership-sitesAug 15, 2016

I remember it like it was last weekend... A developer from out of town had reached out to let me know they'd be pretty close to where I lived and wondered if we could meet for breakfast. So we set up a time and I drove out to meet with him. We knew each other,...

membership-sites

Extend your store: Combine WooCommerce and Zapier

ecommerceAug 10, 2016

If you're just arriving to this site for the first time, you should know this post is part of a WooCommerce series of thirty posts I'm writing this summer. Here are the first 10 posts. WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests Affiliate / Recommendation Programs Funnels & One-Time Offers WooCommerce Category Pages WooCommerce...

ecommerce

How to get more traffic to your WooCommerce store

ecommerceAug 9, 2016

This is part 10 of 30 in a series on improving your WooCommerce Store. If you're just arriving at this site for the first time, you should know this post is part of a WooCommerce series. Here are the first 9 posts to catch you up. WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests...

ecommercemarketing-communications

What's harder than writing code?

marketing-communicationsAug 8, 2016

Coding a WordPress plugin is hard I know that people like to say that everything in WordPress is easy. It's not true. Many things are difficult when it comes to WordPress. Developing a following who read your blog—that's hard.Getting your site to look like the original theme you bought—that's hard.Submitting your first patch and getting...

marketing-communicationsbusiness-adviceproduct-work

Why it makes sense to hire small agencies

wordpressJul 26, 2016

I can still remember one of the first times I sold enterprise software to an enterprise client. They were a very large and well-known financial organization and I was sitting in a meeting with their senior technical staff. I was young and nervous at the meeting until I asked a question and heard the answer. \"What's...

wordpressmarketing-communicationsbusiness-advice

WooCommerce Payment Gateways: Pay with Amazon

wordpressJul 9, 2016

This is part 9 of 30 in a series on improving your WooCommerce Store. We've covered a lot of ground already, as we navigate all the different aspects of improving your WooCommerce store—and if you've you've missed the earlier posts, here are the first eight. WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests Affiliate...

wordpressecommerce

WooCommerce Reviews

ecommerceJul 8, 2016

Welcome to part eight of my 30-part series on improving your WooCommerce site. As I've said before, getting WooCommerce installed and configured, loaded with products, and launched is only the beginning of your journey. Then the real fun starts, if you want to build a site that is a business. After all, that's what you're...

ecommerce

Want to talk about what you just read?

Every great conversation starts with a single question.