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Are you using testimonials?
Today I just want to ask you some simple questions. Questions that frankly I spent many years not asking myself. It's all about using testimonials. And in case that word is foreign to you, it simply means quotes from other people (normally clients) who brag about you. It's that bragging that often makes us uncomfortable....
Creating an online course? Don't make this mistake!
Ever played Monopoly? I don't have a lot of pet peeves. One of them, however, is listening to someone poorly explain a game to someone who has never played it. I don't know why it bothers me so much but it gets under my skin enough that I have to leave a room or take...
What is your LinkedIn lead generation strategy?
If you're not developing a LinkedIn lead generation strategy, but complaining about poor lead volume, this 6-step strategy may help you. When was the last time you looked at LinkedIn? If you're like a lot of my friends, you haven't looked at, or logged into, LinkedIn in years. Your only interactions have been dealing with...
What is managed hosting? Do you need it?
If you've heard terms like VPS, Dedicated, Shared, Managed, and more, you might have wondered what they all mean and which one is right for you. Let's see if I can explain it in a way that doesn't immediately drop us into low-level technical details. Remember in your youth when you maybe shared an apartment with...
How to write a Services Page that works
Most website services pages suck. We can all agree that there are few things harder than writing about yourself, right? Whether it's your About Page, your Services Page, or anything else where you have to articulate your value, things get really hard, really fast. Right? The problem is that our deepest insecurities crawl out from...
Five Strategies to grow your online business
Want to grow your online business? If you talk to enough people today, when you want to grow your business, it almost sounds like there's a single strategy--Facebook ads. That just doesn't sound right, does it? But what do you do when you want to grow your online presence? What's the trick? Is there a...
What does it take to scale WooCommerce?
One of the most common questions I hear a lot about WordPress and eCommerce revolves around the notion of WooCommerce and it's ability to scale. \"Can you scale WooCommerce?\" people ask me. And my answer is always yes. But it's never as simple as that, right? People want to know if you're just being nice,...
How to Hire Amazing People
I believe anyone can hire amazing people--recruiting takes time and effort but I don't think it's an exclusive skill that only few people have. How to Hire Amazing People In the last few months I've been recruiting and hiring a lot of really incredible people. If you don't know, last December I joined Liquid Web...
Demonstrating Progress on Website Projects
Demonstrating progress was easy. In the old days, when I would work on a website project, there were some natural phases to the work I did. Your process may have been different, but mine went something like this. Phase One: Define project / Agree on Scope Phase Two: Create Thumbnails of Design Concepts Phase Three:...
When pitching new business, ask this question
If you're a digital agency or freelancer, you're continually pitching new business. And there are tons of valuable tips that you'll hear from a lot of people. You'll hear advice like: Have a unique value proposition. If you're pitching website development like everyone else, it's hard to differentiate yourself. So you'll hear people talk to you about...
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