Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

What do you know (and not know) about eCommerce Trends?

eCommerceJun 19, 2017

Sometimes it helps to raise your head up and look around. It's easy to get caught thinking you know what you know, only to have to spend some time checking out how things are changing. It's part of my job at Liquid Web, as their VP of Products, to do this kind of environmental scanning,...

eCommerce

The One simple way to make more money in 2017

Marketing & CommunicationsJun 17, 2017

If you want to make more money in 2017, you don't need 12, 37 or 101 new ways. You need this one trick. This one strategy. Check it out. Can I ask you a question? Over the last several weeks, I've ended up in several conversations about the WordPress ecosystem. Mostly we've been talking about...

Marketing & Communications

Marriage, family, And work: Managing for Happiness

InsightsJun 16, 2017

Do you know David Henzel? I met David several years ago, and he was already someone to pay attention to. We were in Las Vegas at a conference and was already a serial entrepreneur working on the latest business he'd help co-found, MaxCDN. Listening to him talk at dinner that night, I knew I wanted more...

Insights

Why I love Heap Analytics (and why you should too)

WordPressJun 15, 2017

Everything is different at scale. If I asked you to figure out how many people on your block (about 20 homes) had visited Disneyland in the last year, you might decide to go door-to-door and ask. But if I asked you how many people in your state had visited Disneyland in the last year, that...

WordPressProduct Work

Is the WordPress economy shrinking?

WordPressJun 14, 2017

Is the WordPress economy hurting? Shrinking? I don't know if you have heard this from folks, as you've been talking or thinking. Maybe you run an agency that focuses on WordPress websites and you're starting to hear folks talk about, \"We're getting less leads. There's less folks who are asking for our work.\" You wonder,...

WordPress

Becoming a better blogger

Marketing & CommunicationsJun 12, 2017

Becoming a better blogger is just like becoming a better guitarist There's no way you become a great (or even decent) guitarist without picking up a guitar, grabbing a music book, learning where the notes and positions are, and this is the most important part, practicing the guitar. You don't play the song the right...

Marketing & Communications

Expertise can disconnect you quickly; Choose Vulnerability

Marketing & CommunicationsJun 8, 2017

The expert vs. the experienced learner... Let's say you're about to teach something to an audience. You step on the stage. And in that moment, you have to determine your tone. Will the tone be of an expert who's there to articulate and share information that ought to be trusted because of your experience and...

Marketing & Communications

Inside Out vs. Outside In Marketing

Marketing & CommunicationsJun 7, 2017

For the last few years I've been coaching and working with companies to help them - from a marketing perspective or from a product development perspective - shift the defaults of their thinking. The shift is one I felt like I had made several years ago and was now ready to systematize it in both...

Marketing & Communications

How to turn a blog post into video: using Content Samurai

WordPressJun 5, 2017

Have you seen videos like these? The other day I clicked a link on Twitter to an article that was on CNN. When I got to the post, I noticed there was a video at the top of the page. It may have even auto-started, but that wasn't what surprised me. And I'll be honest,...

WordPressMarketing & Communications

Evaluating the best WordPress LMS plugins of 2017

WordPressJun 4, 2017

How do you choose from the best WordPress LMS plugins? A few years ago I decided to watch a show that I'd never heard about. It was called The Wire. I simply found it, decided to watch it, and then loved it. Like most people who discover something amazing, I rushed to recommend the series to some...

WordPressOnline Learning

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